SO CITY London is a modelling agency, dedicated to contributing towards the promotion of diversity in society. Founder, Jody Webb is proud to advocate for the continued change towards promoting diversity within the fashion industry.


'We believe that all models, regardless of size, race or gender identity deserve to be given opportunities. We understand that every individual is unique and that differences should be recognised and celebrated. 

Our beautiful team of models come in all shapes and sizes, races, genders, gender identities and so on. SO CITY London want you to be able to associate with us and think 'I look like that, I am beautiful.' To feel represented and empowered as men and women, which is also why our agency is a platform for conversation relating to diversity, confidence and uniqueness. 

No matter your size, race or gender, you are welcome at SO CITY London. We believe that beauty lies in diversity.

Our team take great pleasure and pride in representing all of our models, who reside in the UK and internationally. We provide high quality representation and through our scouting, coaching and advice, we mould them into excellent models, whether joining us as a complete beginner or established model.

All of our models are dedicated, motivated and hardworking. This ensures we provide the highest quality of service to clients we work with. 

The SO CITY London Team,

Jody Webb